CLIENT: In-House
Literature Template Designs
Developing a New Format; a Better Solution
Designing for a financial firm means work must be quick to read and quick to produce; content and deadlines are driven by market events. After performing a review of existing collateral, I recognized the need for a new literature format. The existing templates were either too long and stylized or too brief and basic. I designed an alternative that kept the best of both while remaining on brand. This new 3–4-page structure has proven to be so successful it is currently the most broadly used format.
WHY IS THIS VERSION AN IMPROVEMENT? BECAUSE IT FUNCTIONS BETTER.
The template structure acts as a guide for content allowing the message to be delivered more effectively. In this format, no space is wasted on the cover or on the back page; content starts and ends efficiently.
ORIGINAL TEMPLATEs
LONG: Whitepaper
SHORT: Market Pulse
